Inside Our Studios: west elm - South Africa Collection

By Designer Marketplace
Inside Our Studios: west elm - South Africa Collection

A look into west elm's recent collaboration with 16 different South African designers and artisans and their newest collection of products.

Looking to add a spirit of confidence and energy to your interiors? Explore west elm's latest international collaboration--the South Africa Collection. No doubt, you’ll be completely bowled over by the lively colors and patterns used by South Africa’s vibrant design community. You'll also see why the west elm creative team eagerly embraced the playful yet sophisticated work of the individual artisans and craft collectives in Capetown, Johannesburg and other South African communities.

"It's amazing how varied the voices are there," west elm’s Creative Director Vanessa Holden told Elle Decor. "There are influences from so many different backgrounds layered on the foundational African culture. I love the idea of those multiple points of inspiration coming together."

This collaboration with 16 different South African artists is the biggest ever for west elm. "We felt so strongly about South Africa, we wanted people to be able to sit on it, eat out of it, and observe it," says Holden.

Inside Our Studios: west elm - South Africa Collection
west elm Masai Choker

Located on the southern tip of the African continent, South Africa is a multi-ethnic nation that boasts abundant natural resources, rich traditional cultures and highly developed modern commerce centers. In order to capture the country’s lively spirit, west elm commissioned talented weavers, sculptors, carvers and beaders to create works of art inspired by the landscape, wildlife and cultural artifacts.

Brimming with optimism and confidence, these energetic pieces enliven any décor. If you’re hoping to incorporate a spirit of joyful experimentation grounded in traditional techniques and timeless motifs, you’ll find it in the South Africa Collection.

Take the beautiful Masai wedding collars that have been hand-selected for their color and fine beading, for example. Mounted for display, these bright beaded circles would enhance a mantel or tablescape. As would handcrafted black and white beaded wire sculpture birds that glitter like flocks of storks, cranes and ibis flying in the African sun.

Inside Our Studios: west elm - South Africa CollectionFrom left to right: Chalk-White Thorn Vases; Helen Vaughn tile and candleholders; Anthony Shapiro candleholders.

Sculptural ceramics and vessels celebrate South Africa’s landscape, wildlife and tribal motifs. Chalk-white Thorn Vases designed by Johannesburg potters Gerhard Swart and Anthony Harris of Ceramic Matters are inspired by the root ball, thorns and stem of a rose. Artful red and white wall tiles by Helen Vaughan feature her signature sgraffiato (etched) patterns of native birds, flowers and vistas. Stripes of various widths and colors appear in Vaughan’s candleholders and those of Johannesburg artist Anthony Shapiro.

Inside Our Studios: west elm - South Africa CollectionFrom left to right: Clash Baskets; Potter's Workshop collection; Mick Haigh collection.

Black canisters made from hand-turned ebony wood are both decorative and practical.
Handwoven Clash baskets made from lutindzi grass, repurposed cloth and beads from the Swaziland craft collective Gone Rural can also be used for storage or display.

Set the table with dazzling ceramics from Potter's Workshop. A homegrown artists' collective based in Muizenberg, South Africa, its work is distinguished by its bead-like, textured patterns of hand-painted ceramics. These distinctive patterns are also found in coordinating linens and throw pillows in charcoal and red. If you're looking for dinnerware in a more neutral colorway, consider the faceted pottery by Mick Haigh or the all-white sculpted stoneware designed by Loren Kaplan and inspired by West African Venda and Elim village potters.

Inside Our Studios: west elm - South Africa Collection
Gemma Orkin silk pillow covers

For a touch of whimsy try the cheerful hand pinched clay designs from Imiso or the happy hand-painted interpretations of indigenous South African wildflowers and birds on cups and saucers from Cape Town artist Gemma Orkin. Orkin's designs are also available in pillow covers made from 100% silk.

Larger pieces include tables, benches and loungers that combine textiles with turned wood. For example, furniture designers Trevyn and Julian McGowan's red Source Bench pays homage to riempie weaving, a traditional method of using long strips of leather to craft chair seats. Their Source Console exaggerates the curvy lines of historic Cape Dutch furniture recalling the heritage of the Dutch East India Company. Other riempe inspired pieces include Cape Town designer John Vogel's bench and chairs inspired by his signature timber and cord furniture designs.

Inside Our Studios: west elm - South Africa CollectionFrom left to right: Source Bench; John Vogel Bench and Chairs; Kuba Crescent Bench

Other benches and occasional tables become one-of-a-kind pieces when covered in traditional Kuba cloth—a ceremonial fabric traditionally woven from raffia for Congolese royalty—that bears individual character marks, unique stitching and varying dyes.

Distinctive lighting includes the charming Delft-inspired Ceramic Elephant Table Lamp by Shirley Fintz, the wooden pendant lamps from Animal Farm and the elegant Kudu Lamp inspired by a native antelope with long, spiral horns from Source.

Fortunately, you don’t need to travel halfway around the world to bring home treasures from Out of (South) Africa.

To see the entire South African Collection go to: http://www.westelm.com/shop/new/south-african-artists/

For more information on the many west elm artist and designer collaborations, visit the west elm Collaborations page.

Did you know? west elm has an entire series of videos from their collaborators on their blog Front and Main and on their YouTube channel! Check it out!