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Interview with Paulo Kós

Thursday, September 9, 2010

Paulo Kós, Director of Furniture Design, is the visionary behind every sofa, sectional, bed and dining table that west elm creates. In our story, we look through the eyes of this Brazilian-born designer to catch a glimpse of west elm’s creative center.

Interview with Brad Ford

Tuesday, August 3, 2010

New York-based designer Brad Ford recently shared his ideas on how to put together a home office on Williaims-Sonoma Home's Designer Series. In addition to his signature clean lines, Brad is also known for engaging the design industry through social media. Below, we ask Brad for his insights on how technology is impacting the world of interior design.

Interview with Paul Demartini

Tuesday, July 27, 2010

Designer Marketplace sat down with Paul Demartini to find out how he and his team puts together our west elm and Williams-Sonoma Home show rooms.

Pottery Barn Museum Craft Collection

Thursday, July 22, 2010

Pottery Barn has long been America’s source for handmade, high-quality quilts. Now a further exploration into the art has lead to partnerships with museums such as the American Folk Art Museum, the Shelburne Museum and the Gee’s Bend Foundation. Working together, we are able to re-create the most celebrated quilts from America’s past and bring them into the home. These centerpieces of Pottery Barn’s upcoming Fall Collection faithfully follow the same traditional techniques and detailed workmanship as the magnificent museum originals.

Meet The Office That Went To Design School

Tuesday, July 20, 2010

The Pratt Home Office was developed in collaboration between west elm and students at the Pratt Design Incubator, part of the renowned Pratt Institute in Brooklyn, New York. It all began with a design competition. We challenged students to create a line of office furniture using FSC-certified materials. Two teams presented proposals that were quite ingenious. After much deliberation, judges from the west elm design group selected one team’s designs. The winners then developed their concept, creating scale models and full-size prototypes of pieces, including a desk, chair and LED lamp.

Williams-Sonoma Home Leather Collection

Tuesday, July 13, 2010

Williams-Sonoma Home's Fall Collection has been perfected by its Vice President of Design, Monelle Totah. In this story, she explains how her special love of leather inspired this season’s handcrafted, full grain leather seating.

west elm: Art of Mike Miller

Tuesday, June 29, 2010

Mike Miller has modernized the classic silhouette, giving it new depth and a dash of wit.  We partnered with Mike on a collection of art and accessories including framed prints (reproduced from Mike's originals) and a series of whimsical pillow covers. 

Pottery Barn Hand of the Artist

Tuesday, June 22, 2010

From European markets to the most exotic of souks and bazaars, Pottery Barn designers are known to comb the world in search of authentic designs and objects created by hand. That’s how we discovered our Analotolia Copper and Farina Farm Wire Collections. We fell in love with them on sight, and it’s easy to see why. Copper and wire, challenging materials to work with, are tamed into graceful shapes by master artists and artisans with a tradition of producing world-class work.

Interview with Schuyler Samperton

Tuesday, June 15, 2010

Schuyler Samperton was recently featured on Williams-Sonoma Home's Designer Series. In the story, she discusses how she puts together a bedroom and some of her favorite items at WSH. In this article, Schuyler shares with Designer Marketplace her experience starting out as a designer.

Interview with Joe Nye

Tuesday, June 8, 2010

Los Angeles-based decorator Joe Nye shared his thoughts recently on How To Accessorize A Space as part of Williams-Sonoma Home's Designer Series.  Designer Marketplace caught up with Joe to see how he got started in the industry and what advice he has for fellow designers.

Interview with Michelle Adams, founder of Rubie Green and editor-in-chief of Lonny Magazine

Tuesday, June 1, 2010

west elm + PATCH NYC home collection

Tuesday, May 11, 2010

west elm is making headlines with our collaboration with the celebrated designers of PATCH NYC. We invited Jon Ross and Don Carney, the superduo behind PATCH NYC, to put their vintage-inspired designs on the ceramic plates, framed art and pillows of our 2010 home collection. We’ve long admired their unique combination of high style tempered with a quirky flea market sensibility. We wanted to capture that authentic feel in objects that make you look twice. And make them affordable for everyone. Together we created a fresh look with mass appeal that redefines – and redesigns – the natural world.

Interview with designers Jesse Carrier & Mara Miller

Tuesday, May 4, 2010

Williams-Sonoma Home featured as part of its Designer Series Carrier and Company Interiors Ltd, the husband and wife partnership of Jesse Carrier and Mara Miller. In the original interview, Jesse and Mara shared their thoughts on designing small spaces. Designer Marketplace had the privilege to ask Jesse and Mara a couple of questions on how they've used their creativity to solve tough design challenges.

Sneak Peek of Benjamin Moore Style 2010

Tuesday, April 27, 2010

The collaboration between west elm and Benjamin Moore was highlighted at our Emeryville, CA store recently during an event for members of the Design Trade Program. The event featured Benjamin Moore color and design specialist, Mary Hoffman.  Noting that 2010 is all about authenticity, Mary introduced 3 prominent color trends for  the year.  These are titled Fresh Perspective, Alternative View and Simple Indulgence.

Interview with Grant K. Gibson

Tuesday, April 20, 2010

Designer Marketplace caught up with Grant K. Gibson, who was recently featured in Williams-Sonoma Home's Designer Series.  In the interview, Grant talks about his style and thoughts on how to buy furniture. Below, he expands on how technology and the web has transformed the way he does business.

Interview with Christopher Winn, Art Director, Pottery Barn

Tuesday, April 13, 2010

At Pottery Barn, we’re committed to sharing great design and quality at an exceptional value. We aim to help people create living spaces that are casual and comfortable – rooms that truly reflect their personal style. The tastemakers behind the scenes are dedicated to and passionate about curating a true home experience. We recently had the pleasure of chatting with one of Pottery Barn’s art directors, Christopher Winn, who talks about the work that goes into the catalog, inspiration for creating spaces and tips for creating a stylish summer living experience at home.  

west elm + Aid to Artisans

Tuesday, April 6, 2010

At west elm, we love design partnerships that make a positive difference.  Our ongoing collaboration with Aid to Artisans for example, helps create economic opportunities for artisan groups where livelihoods and craft traditions are at risk.  By linking artisans with new markets and buyers, ATA helps generate lasting employment for thousands of low-income people worldwide.

Keith Granet on Branding Yourself

Tuesday, March 30, 2010

Navigating the design world for 30 years and operating his own business for 19 of them, Keith’s valuable experience with creating and managing designers, developing brands and cultivating design businesses provided an exciting, relevant and eye-opening opportunity with designers. Keith touched on his own career path, actual client stories featuring product development adventures and thoughtful tips and ideas for engaging in your own brand.

Trade Pricing Now Online

Wednesday, March 3, 2010

Registered members of the Williams-Sonoma, Inc. Design Trade Program can now Shop Our Brands online and receive exclusive trade pricing. Members can also elect to receive tax exemption for merchandise shipped to states where we have signed documentation on file. Visit our How To Shop section for more information on online shopping and tax exemption.

Welcome to WSI Designer Marketplace

Wednesday, March 3, 2010

Williams-Sonoma, Inc. is pleased to launch an online site dedicated to interior designers, decorators, and architects. Designer Marketplace serves as the portal to Shop Our Brands where registered trade members receive special pricing and applicable tax exemption for Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma, and Williams-Sonoma Home.  Exclusive for the trade, the site features unique Inside Stories, Seasonal Previews, and Featured Products from our family of brands as well as business advice from industry leaders and partners.

Why Pottery Barn For Your Clients

Wednesday, March 3, 2010

Designers will appreciate the high standards for product and service that distinguish the Pottery Barn brand. Accessible and classic design, an unusual emphasis on quality from start to finish, and world-class customer service make Pottery Barn a natural choice for you and your client. Our knowledgeable Design Associates in our stores and dedicated Trade Representatives at our care center are always here to help you with your design projects.

Pottery Barn Kids For Your Projects

Wednesday, March 3, 2010

Pottery Barn Kids furniture, textiles and accessories are distinguished by our special emphasis on quality, value and style. Each of our collections has inherited Pottery Barn's comfortable, well-designed aesthetic and has been expertly crafted from the finest materials with a careful regard for child safety standards.

Design with PBteen

Wednesday, March 3, 2010

Where else can you find innovative furniture like a cool chair that not only works with your iPod®, but is also supercomfy? Or the ultimate dorm-inspired loft that has room for sleeping, studying AND storage?

west elm: what makes us we

Wednesday, March 3, 2010

west elm furniture and accessories appeal to style-savvy customers who love modern, affordable design.  We combine sophisticated materials with global and natural influences to create smart, simple products that suit the demands of modern living.  An increasing number of things we make are 100% green, and we’re committed to getting greener every day.

Williams-Sonoma: A Culinary Tradition

Wednesday, March 3, 2010

Since Chuck Williams opened his first store in 1956, Williams-Sonoma has been instrumental in shaping the way Americans cook and entertain. This premium brand is synonymous with world-class culinary wares, all distinguished by unrivaled quality, function and design. Inspiring gracious hospitality and perfectly suited for your clients, our products range from professional kitchen equipment and fine tableware to unique specialty foods and an impressive selection of cookbooks.

The Quality of Williams-Sonoma Home

Wednesday, March 3, 2010

We are proud to uphold the standards of craftsmanship, quality, style and service of our namesake brand. Our insistence on the highest standards means that you can be proud to share Williams-Sonoma Home products with your clientele.